Wednesday, June 13, 2012

More on the 4 Ps...

I started a discussion about the 4 Ps on the LinkedIn Group, Chief Marketing Officer (CMO) Network - #1 Group for CMOs.   Dr. Brian Monger contributed many comments and the latest is a link to a very good article he wrote about the Marketing Mix.  I recommend reading if you're interested in marketing fundamentals and the 4 Ps of the Marketing Mix.