Saturday, September 8, 2012
Persuasion & Influence for Modern Marketers - #1 Reciprocity
I'll be writing a series of 6 blog posts covering the 6 basic tenets of influence.
Reciprocity. The act of giving and receiving. It is a deeply ingrained human predisposition to repay in kind when we are given something. The simple act of giving praise (authentically) is one thing that can be given and it feels good when it is repaid. You could give a gift or even just give a smile to a co-worker of passerby on the street. Gift giving is not the best way to influence with reciprocity, simply because the act may be suspect, but usually it still works to influence. Bottom line is, give to receive.
Next post, I'll talk about the principle of 'Liking'.