|Read this related blog post|
from Lead Views
Hidden costs may include:
- Staff man-hours spent on learning how to use the tool
- Complexity = hidden cost
- Vendor cost for set-up and training
- Opportunity cost (could your time and money be better spent on something else?)
- Internal selling cost
One must wonder, how many of those MA systems out there are only being used as glorified email platforms?
Is MA worth it? Yes, definitely if you are able to leverage the power and implement all the core functions to your marketing plan. No, if you're strapped for resources and won't be able to invest in the time and absorb the hidden costs that are incurred to optimize the MA system.