Tuesday, January 28, 2014
1 Down 11 to Go
If you're a VP Marketing or CMO and you don't empower your marketing team to make it happen and start executing on January 1, and to hell with the official budget allocation, then shame on you. You know there's going to be a marketing budget so why wait until you have the official email handed down to you? As that great branding power from the Northwest says, 'Just Do It'.
But, I guess you'll have to take this advice next year since January is gone.