Monday, January 6, 2014

What is a Modern Marketer? Here's one take...

It's great to see a discussion about defining a person we might call a Modern Marketer.  This blog post on the HBR Blog Network addresses one aspect, the analytical marketer.  I would add other components as far as the definition goes.  A modern marketer should have experience and knowledge in these areas:

  • Analytics and metrics (as discussed in the HBR blog post)
  • Global business experience and cultural awareness
  • Marketing automation expertise
  • Understanding of the fundamentals of strategic marketing
  • Holistic understanding of how marketing strategy and tactics convert to revenue (or other business goals)
  • Current knowledge of marketing technology
  • Comprehensive understanding of the revenue generation process (sales and marketing alignment)
Perhaps not a comprehensive list and I'd love to hear from you, my readers regarding your definition of a modern marketer.