Monday, April 7, 2014

New Business Value Proposition, Web Site & Blog

Dear Readers,

Helping Industrial Firms Grow with Knowledge Marketing
Please feel free to check out my new web site knowledgemktg.com where I've started a blog.  I'm not sure if I'll keep the Blogger blog going, but let me know your preference.

I've decided to hang out a shingle and offer my expertise around content marketing and marketing automation on the open market.

I'm in the business of helping manufacturing and industrial companies grow their top line by creating and implementing a marketing strategy built around the Knowledge Marketing framework.  Knowledge Marketing is a type of content marketing that educates the people in your target audience about something that matters to them (usually a struggle, pain or challenge that your expertise and experts can help solve).  A Knowledge Marketing strategy develops top of mind awareness and credibility so that when the day comes around and they do want or need to buy the type of product or service you sell, your firm gets the call and already has position way above the competition.

Would love to hear comments, questions and challenges you face in your business.  Perhaps I could help.